My final major project is creating a promotional advertising campaign for a collaboration of two brands. My final outcomes are not limited. As it stands, I would like to create a campaign including: a look book, launch invitations/an event, a short fashion film (or launch video), advertising, including a website. As this is my final project I want it to have no boundaries and I want to take risks. I think I could complete all of these outcomes and even display a digital window display for the store in terms of visual merchandising ideas and even visual displays within the stores.
Here are some of my initial ideas, in terms of the vast amount of in depth research that needs to take place before I reach my final outcomes.
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| Fig 1. Initial ideas for my FMP |
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